Rudia

Most people in Nairobi already buy water, gas, milk and groceries on a rhythm, and run out at the worst moment. Most small vendors sell through WhatsApp Status and a personal till, with no way to count on next month's income. Rudia connects the two.

A seller signs up, gets a storefront at their own address (like maji.rudia.co) and lists what they deliver. Buyers can buy once or subscribe on a schedule, and payouts go straight to the seller's M-Pesa.

M-Pesa can't be charged automatically. Every payment needs the buyer's PIN on their own phone. I built the product around that: renewals are a text message the buyer approves, and we can never charge someone silently. In a market where people are wary of online sellers, that's the selling point.

Live at rudia.co.