CreationsLeadership2023
This Dot - Content Manager
I took the engineering blog from two weeks behind schedule to three months ahead, and it became the company's main source of leads.
Role Content Manager
- Editorial Strategy
- Cross-team Coordination
- Lead-funnel Marketing
When I took over the engineering blog it was two weeks behind. By the time I left it was three months ahead.
Most of the work wasn't writing. It was getting articles out of mid-level and senior engineers across the company, agreeing with engineering managers what our audience would care about, and timing each post with leadership so it helped the sales funnel. The blog was one of the main ways the company found customers, so a steady schedule mattered.